This is the logo for Patagonia that can be found on many of their products. I believe the design is effective. It's simple, with the brand name front and center. The white lettering on the black background makes the name stand out. The mountains in the background are representative of the product: outdoor clothing and equipment (most notably, rock climbing clothing and equipment).
According to Patagonia's "reason for being":
The approach we take towards product design demonstrates a bias for simplicity and utility.
It seems as though this is demonstrated even in their logo. The design is simple, but the logo is distinguishable and communicates that the product is for outdoor use.
Patagonia has stores all over the world. The logo is simple enough that it could be identified by people of different cultures, those who speak English, and those who don't.
1 comment:
Even in countries that don't speak English many people have come to recognize the word "California" as the origin of what's hip and now. Including that in the logo is a quick-and-easy way to raise your brand.
Post a Comment